Sanderson Sports & Storytelling

Proven impact trusted by athletes, coaches, leaders, & organizations to bring clarity, structure, & results to complex communication challenges.

Work with Mitch

services

Communications Strategy Reset
- Helping organizations clarify messaging, audiences, and communications priorities.
Governance & Stakeholder Communications
- Aligning board, leadership, and stakeholder messaging
Impact Reports & Storytelling
- Annual reports, impact reports, and strategic narratives.
Event Communications Strategy
- Annual reports, impact reports, and strategic narratives.
Workshop Facilitation
- Educating organizations and their leaders of communication strategies, tools, and resources.

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Case STudies

Communications Strategy Reset
- Modernized communications strategy and improved digital engagement across multiple platforms.
Governance & Stakeholder Communications Framework
- New framework improved clarity around organization’s role and strengthened alignment between governance communications and operational messaging.
Event Communications Strategy
- Integrated communications approach for the province’s largest amateur sport awards event.
Impact Report Project
- Storytelling style report communicating the value of new program to partners, members, and funders.
Communications Strategy Workshop
- Facilitation of workshop designed for non-profit sports organizations to improve communications capacity among participating organizations.
Leadership Messaging Framework
- Messaging framework enables leadership to communicate the program’s purpose clearly and consistently.

Testimonials

"Mitch is able to connect with wide variety of folks and presents information in a way that is both informative and visually appealing. His contributions have played a key role in the growth and increased visibility of Sport PEI."

Lynn Boudreau
Sport PEI
“His expertise in navigating policies and bylaws has been a tremendous help… bringing structure and clarity to our organization... From grassroots promotion to large-scale program delivery, Mitch brings energy, creativity, and dedication to everything he does.”

Darren Reeves
Lacrosse PEI Board Member
“Mitch comunicated clearly with fellow committee members, delegated effectively, and ensured that commitments were followed through with excellence. Mitch's leadership style is rooted in preparation and genuine care for the people he serves."

Kelly Lund
National Lacrosse Championship Committee Member
“Mitch stands out as a leader who truly understands the importance of clear, consistent communication... I have always appreciated his proactive approach to keeping people informed; his organizational skills ensured past seasons ran smoothly."

Richard Arsenault
Lacrosse PEI Parent
"His writing is clear and his visual and social media work have brought us to a new level of professionalism and consistency of our brand. The overall look and feel of our communications is appealing to a wide audience — from coaches and sport organizations to parents and athletes."

Lynn Boudreau
Sport PEI
“He connects with people, builds confidence, and creates environments that push individuals to reach their full potential... He consistently showed up with enthusiasm, positivity, and a commitment that made a lasting impact.”

Dallas MacLeod
Lacrosse PEI Coach
“Mitch has shown great leadership whether from the bench, on the sidelines, or in meetings. His initiative to bring new ideas to the table is well recognized.”

Darren Reeves
Lacrosse PEI Board Member
“His ability to break down the game, communicate clearly, and challenge his players has played a major role in development and performance... He invests deeply in the development of his players and creates an environment that pushes athletes to reach their full potential while also building confidence and character.

Riley Bissett
Former player & PEI’s first NCAA D1 lacrosse player
“Mitch went above and beyond to mentor others—offering thoughtful advice, checking in regularly, and building confidence in those around him... Helping others is second nature to Mitch… it speaks to who he is both as a professional and as a person.”

Alex Stokes
Lacrosse PEI coach & Island Oaks LC president

RESULTS

Sport PEI - Communications Strategy Reset implemented in 2024

FACEBOOK

VISITS

2023: 4.4K
2024: 46.2K
2025: 34.2K

REACH

2023: 282.8K
2024: 324.3K
2025: 500K

INTERACTIONS

2023: 29.8K
2024: 50.8K
2025: 34.3K

CONTENT VIEWS

2023: 750K
2024: 1.4M
2025: 1.9M

INSTAGRAM

VISITS

2023: 700
2024: 6.8K
2025: 6.8K

REACH

2023: 8K
2024: 59.8K
2025: 62.5K

INTERACTIONS

2023: 2.8K
2024: 5.6K
2025: 6.5K

CONTENT VIEWS

2023: 44.3K
2024: 253.5K
2025: 551.3K

services

Case STudies

"Mitch is able to connect with wide variety of folks and presents information in a way that is both informative and visually appealing. His contributions have played a key role in the growth and increased visibility of Sport PEI."

“His expertise in navigating policies and bylaws has been a tremendous help… bringing structure and clarity to our organization... From grassroots promotion to large-scale program delivery, Mitch brings energy, creativity, and dedication to everything he does.”

“Mitch comunicated clearly with fellow committee members, delegated effectively, and ensured that commitments were followed through with excellence. Mitch's leadership style is rooted in preparation and genuine care for the people he serves."

“Mitch stands out as a leader who truly understands the importance of clear, consistent communication... I have always appreciated his proactive approach to keeping people informed; his organizational skills ensured past seasons ran smoothly."

"His writing is clear and his visual and social media work have brought us to a new level of professionalism and consistency of our brand. The overall look and feel of our communications is appealing to a wide audience — from coaches and sport organizations to parents and athletes."

“He connects with people, builds confidence, and creates environments that push individuals to reach their full potential... He consistently showed up with enthusiasm, positivity, and a commitment that made a lasting impact.”

“Mitch has shown great leadership whether from the bench, on the sidelines, or in meetings. His initiative to bring new ideas to the table is well recognized.”

“Mitch went above and beyond to mentor others—offering thoughtful advice, checking in regularly, and building confidence in those around him... Helping others is second nature to Mitch… it speaks to who he is both as a professional and as a person.”

RESULTS

FACEBOOK

INSTAGRAM

Sanderson
Sports & Storytelling